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Close to three billion people use social media each month, which is one-third of the world’s population. If you want to grow your business, you must have a social media presence. If you don’t, you can be sure that your competitors will. The issue is how to deal with social media in a way that gets you the desired results. Continue reading to learn how to use social media to grow your business.

Use Social Media to Drive Traffic to Your Store

Social media can drive traffic to your e-commerce store. You can use targeted Facebook advertising to find new customers and convert people who are interested in your store. You need to make sure that you market to them so that they are excited about buying your items, so you need to give them offers that make them want to buy your goods.

Use Videos to Keep Your Audience Engaged

When you sign on to social media, you might notice that there are a lot of videos. The algorithms actually prefer video content and the leading brands are using video to attract customers. People want to be engaged with video rather than reading text, so you can use video to your advantage. Show customers what happens behind the scenes or describe your products and show people how to use them.

Use Targeted Influencers on Social Media

Influencers have many followers who hang on their every word. Many businesses are turning to them to help promote their brands. Influencers are trusted by their followers and they can help your sales increase. Partner with an influencer who is relevant to your brand and you will find your sales increasing.

Offer Value Before You Ask for Anything

Customers love to purchase items, but they don’t love having things “sold” to them. You should provide your customers with valuable content before you ever ask them to buy anything. The content should solve their problems and provide them with value because this will help to build trust and loyalty. When they do become a customer, they will be loyal and help spread the word.