Successful entrepreneurs are constantly looking to learn more. They always reach higher and they understand that knowledge is power. Books offer opportunities to learn and there are some great ones that every entrepreneur should read. Continue reading to learn the best books for starting a business.
The Lean Startup by Eric Ries
This is a must-read book, and it is all about turning your idea into a successful business. Eric Ries shows you how to build a product or service that your customers will want and pay for without wasting time and effort. It teaches you how to identify your value assumption and growth assumption and how to convert these assumptions into testable hypotheses. He shows you how you can test these hypotheses inexpensively and quickly as you build your company.
Zero to One by Peter Thiel
Peter Thiel is a legendary entrepreneur and investor, and he discusses how to create something new rather than repeating or improving products that already exist. He talks about how to find completely new products for your customers and what to do before and while you are creating them.
Start with Why by Simon Sinek
This book shows you how leaders are able to inspire people to take action. You can learn how to attract new loyal customers, create a positive company culture, and have an impact. He tells you his own insights on how to understand the purpose of your products and services.
He shows you that there are two ways to influence people: manipulation and inspiration. Brands that focus on manipulation are not as successful. You can inspire your customers, but you need to start with your why and communicate it to your customers.
Thinking, Fast and Slow by Daniel Kahneman
This book analyzes the psychology behind decision-making and judgment. There are two systems, one of which is fast thinking, and the other is slow thinking. He looks at the differences between them, and he shows you how to identify which one you are using and which one you should be using.